by cajual » Tue Oct 18, 2011 10:54 am
JR; Let me give you a parallel from my field of expertise.
I am a tech-junky; I modify, develop, and heavily customize Android devices for customers who are typically too busy with their own careers and personal lives. Android can be looked at like disc (or any other hobby turned sport, yoyo etc); it can be as deep as you make it -- but often the direction or motivation is not there even if the interest may be. It is these type of folks that need to be catered to.
what I do is provide basic assistance, as in battery, productivity, desktop, application, performance, and stability optimization in the form of written and video guided tutorials. But then, I also offer these services pre-packaged in a executable type system that takes all the work out of the users hands. It is two sides of the same coin, on one you have the user who wants to learn the basics and do it them self, and on the other you have the user that wants to reap the benefits of expertise with out the investment of time.
Have you ever thought of offering special premium content where higher level pros actually break apart specific clips and holes and talk about the over all strategy; ie break down the mental game and what they would be thinking etc, shot selection, disc selection, and just general more advanced information at a higher quality with better editing.
You cater to two types of customers here; those willing to pay for the higher grade information that most the average Joes could care less about, and a introductory tier that is still quite enjoyable for the everyday kind of guy. The individual who wants to learn, but is also out for enjoyment.
Now I am clearly just shooting out ideas, but the point is you have great content and there are lots of people out there who want to get into the minds of pros and get a sense of how they cognitively approach the sport. It could also serve as a tool to help build celebrity personalities, even if only at a small level.
One of the biggest issues disc suffers from is the lack of marketable personas. Think about WWF, WWE, MMA, or any other sport. What makes them successful from a business standpoint is that profit can be generated through celebrities. The sport is not interesting with out the rivalries and characters. Only players enjoy the play footage because only your most serious players can catch the nuance.
Anyways, just my 2c, thanks as always JR.