the ce rocs were originally produced as an experiment as a limited fund raising disc for the 01 usdgc (and debuted at the 2001 worlds fly mart).
supposedly, they have said that they will always be limited run in order to beef the usdgc purse...
an argument from the way they do it:
let's say it costs innova $4 to make a champ disc (i just made this number up).
they can sell 5,000 at $25 each and make $105,000.
they can sell 50,000 at $8 each (wholesale) and make $200,000 and donate $105,000... but...
the X-factor: if they make 5,000 they can run 45,000 other discs in the same amount of mold time.... which = $180,000. $180,000 + $105,000 = $285,000, in addition to creating a collectable mystique.
an argument against the way they do it:
the fact that innova makes the champ roc limited run allows discraft to take a strangle hold on the premium plastic midrange market. assume out of the 50,000 champ rocs they would have sold if it was standard production, that 5,000 people buy the CFR ones, 10,000 people buy a champ spider/coyote/shark, and 35,000 people buy z wasp/buzzz/hawk/comet.
innova premium midrange profits = $145,000
discraft premium midrange profits (assuming dc makes $4 each as well) = $140,000.
now let's say innova makes the champ roc a standard production disc...
an estimate on the new sales distribution out of 50,000 discs sold:
25,000 champ roc, 10,000 champ spider/coyote/shark, 15,000 z wasp/buzzz/hawk/comet.
innova premium midrange profits = $140,000
discraft premium midrange profits = $60,000
basically, from a money standpoint, they are better off doing it the way they are. from a marketshare and future growth standpoint, they are better off making it standard run.
people WOULD still buy USDGC stamped rocs, the difference is they wouldn't pay more than $2 more per and they would probably sell more like 2,000 of them instead of 5,000+.
as for my feelings on it... dx and kc rocs have such a long life span and fly progressively better up to about the 2-3 year mark. if you need more overstability than a brand new dx/kc roc, a midrange disc usually isn't the right choice.